1. To create a new Chrome profile, click on the current Google Chrome profile photo and select Add.
2. Then click on Continue without an account to create a new profile.
3. Choose a name for your new profile and a profile photo from the given option. For now, there is no way to choose a custom photo. You may, however, choose to create a desktop shortcut for the newly created profile in case you are going to use it very often. Click on Done to continue.
4. You will be met with a new window where you will be asked to set up your new Chrome profile. You can sign in with a different Google account if you have one or even create one. Otherwise, you can also use it in guest mode.
5. To make sure that you are easily able to identify and switch between different profiles, each browser window will now display your profile photo in the Taskbar area.